In 2016, we conceived the idea of integrating bone conduction technology into eyeglasses and quickly began research and development. In 2017, we launched our first bone conduction glasses, the Alien, which has been a bestseller ever since. The unexpectedly enthusiastic reception from the market and consumers for this product greatly motivated us to continue development. It is the support of our consumers that drives us to continuously launch more refined products to express our gratitude.
We're launching new bone conduction glasses, but haven't rushed development due to the lack of an ideal audio optimization solution. We aim for breakthroughs, not resting on past laurels. Over the past six years, brands like Zungle and Optishokz achieved successful bone conduction glasses marketing, yet ceased operations recently. Perhaps they faced similar challenges: perceiving their products as imperfect but lacking innovative solutions for new releases, or deeming the market too limited for further development.
Customer trust fuels our persistence. In late 2019, we relocated our R&D to Shenzhen, hoping to leverage its resources for bone conduction audio breakthroughs. We also contacted BOCO in Japan, seeking collaboration. Initial efforts were unsuccessful, as BOCO considered bone conduction glasses a niche product and declined. Undeterred, we repeatedly communicated with BOCO, eventually demonstrating our sincerity, leading them to agree to collaborate. Finally, our second bone conduction glasses, VocalSkull-Sports, were born, continuing our story.
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